Quit Tips

Action Alert – Do you know an LGBT person who has quit smoking? Help us share their story…

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Gustavo Torrez
Program Manager
The Network for LGBT Health Equity
Do you know an LGBT person who has quit smoking? Help us share their story…
 
 
 

As you may have seen through our press statement today, CDC officially launched the Tips 2 Campaign this morning. We were pleased to report the inclusion of an LGBT focused ad, and ad buys to reach our community. In an effort to showcase the campaign ads, the National Networks will be hosting a series of stories and tips from our own communities, that will be hosted on our joint website www.tobaccopreventionnetworks.org.

This is where we need your support…

We are looking for LGBT people who has successful quit smoking to share their stories on our joint site.  Over the Next week the website will launch with collected stories to date, and will be updated with stories as they are submitted.

If you have a friend who has quit, or maybe folks that have been through your cessation classes that you would like to showcase please fill out the attached form as soon as possible and send to either Christine Corrales with Appeal, or directly back to the Network lgbthealthequity@gmail.com.

You can send the form directly to them, or you can call and fill it out really quick if they are interested in being showcased on the site. This is our opportunity to show our community that we can break the nicotine habit together, while sharing valuable tips for other looking for help as they work to quit.

Click the link below to automatically download the brief quick and simple form to fill out:

NN Website_Tips 2 Content Form

Thank you all for your continued support in ensuring LGBT representaiton in mainstreem tobacco control efforts.

Tobacco Policy · webinar

Snus Follow-up: What you can do to Prevent Tobacco Ads in LGBT Media!

Staff in Puerto Rico: Gustavo, Emilia & Scout
Network Staff

Network staff

Reporting on the Network Snus countermarketing response

Last January Steering Committee member Joseph Lee of UNC posted to the Networks discussion Listserv about a recent article placed in the Winston-Salem Journal titled: Reynolds targets quitters.

This article outlines the R.J. Reynolds (RJR) national marketing campaign of Camel SNUS as a potential New Year’s Resolution solution for smokers.  The article author interviewed David Howard, a Reynolds spokesman who said “It is the company’s first campaign aimed specifically at encouraging smokers to switch to Camel SNUS.”  Howard later says “A lot of adults make a decision to quit smoking this time of year, for those making that attempt, but wanting [sic] the pleasure of tobacco we’re saying ‘here’s and [sic] option.’”

Joseph’s post sparked a very lively discussion on the listserv and we found that many LGBT publications across the country started running the RJ Reynolds Camel SNUS ads. When you look at the ads you will notice Camel launched the Pleasure to Switch Challenge.

Due to the high volume of discussion, the Network convened a call to discuss this issue and plan next steps for communities to take action.

Here are some suggestions the group developed for your work:

1) Submit op-ed pieces, or letters to the editors sharing your options of the recent influx of tobacco advertising in your local publications.

2) Launch a campaign urging your local publications to not accept Tobacco Industry Advertising/funds.

  • Click here for a comprehensive resolution from MySCENEcity.com which built off of the great work that came out of California.
  • Currently, Bob Gordon, Project Director for the California LGBT Tobacco Education Partnership currently has a list and we know of five active LGBT publications that have a policy to refuse tobacco ads: Bay Area Reporter, San Francisco Bay Times, Curve Magazine, Outword (Sacramento), and MySCENEcity.com.
  • We know there are more, and Bob has offered to keep a list of publications on their site, http://www.lastdrag.org/cleanmoney.html. Email him if you currently know of any publications that refuse tobacco ads, and when you get publications to sign on email us and we will be sure to publicize it widely. This project has and continues to do some amazing work.

3) Raise awareness of the tobacco industry efforts and launch counter marketing campaigns.

Jamie Delavan has actively worked on this issue and is starting to see some

Project Filter's Countermarketing Poster

great success. Jamie’s shop created and placed counter ads in the Boise Weekly, the local publication that had published the SNUS ad, which met very positive response from the agency. Click here to view their Ads.

4) Share your activities with us and with others, or ask for advise!

  • These are just a few examples of what groups have done and are doing to combat this issue. You can follow suit and we are here to help. Let’s mobilize our communities, and take a stand against tobacco industry marketing. If you launch a letter writing campaign, or work with your local papers to sign resolutions not to accept tobacco industry advertising or fund let us know so we can support you in your efforts and link you with others doing the same thing.
  • Also, don’t forget if you see ads, receive promo material, or see anything distributed by the tobacco industry make sure to document these examples by contacting www.trinketsandtrash.org.
  • Finally, we’re hosting a Network call on Wednesday, April 13th at 3pm EST for folks to share and ask for advice on their local strategies. Please register by clicking this link and entering your info so we can contact you with details and join us then!

EDIT: You may find a new Network video useful. It’s a video, with stats of how the tobacco industry has targetted the LGBT community over the years. This may be something tangible, and interesting, to share with your LGBT colleagues and media groups in an interactive, compelling way:

Special thanks to:

Naphtali Offen, Joseph Lee, JamieLou Delavan, Bob Gordon, Bill Snook, Francisco Michel, Robin Hobart, Johnn Young, Trudie Jackson, Sasha Kaufmann, Dean Andersen, Olivia Kaski

social media

Tobacco Industry’s Newest Target: Hipsters

In a recent Media Network Web-cast with the Office of Smoking Health, Stacey Anderson and her colleagues presented on their research: Acceptable Rebellion’: Marketing Hipster Aesthetics to Sell Camel Cigarettes in the U.S.

As an urban resident myself, hipsters are a trademark of my area. Ever impressed with their sense of style, I’ll see hipsters hanging out on their stoops or in front of dive bars/cultural venues with their bicycles, tight pants, plaid and retro/alternative clothing. However, just as ubiquitous as the edgy haircuts and tattoe are the cigarettes in their hands. Which is not far from the truth as 56% of hipsters smoke.

So why are these numbers so high? According to the presentation/article, hipsters seek outlets for freedom and self-expression. They admire the kitsch, absurd, eccentric, and Camel has positioned itself to deliver what hipsters are attracted to.

Why has Camel targeted hipsters? For one, since mainstream advertising options have been restricted, tobacco industries have become acquainted with targeting underground, “alternative lifestyles” (ex. the LGBT community).

What makes hipsters easier targets is their often nihilistic outlook on life that influences them to disregard traditional health warnings against smoking.

The tobacco industry is also aware that “underground” culture influences the market, and while hipsters typically intend to be anti-establishment, they often set mainstream trends.

To overcome the fact that hipsters reject mainstream messages, tobacco marketers admittedly aim to get hipsters to think that they started the trend of smoking.

Just as the tobacco industry has targeted sub-cultural groups by essentially manipulating and inverting their own values against themselves, we need to be less straightforward with our intervention strategy. For instance, perhaps we should expose the manipulation of the tobacco industry’s attempt to infuse a corporate, mainstream product into their culture. Another idea that the presenter brought up would be to use advertising campaigns that hipsters may find attractive, like internet based relatable UrbanFuel.org and XpoZLV.com. The latter of which also hosts smokefree alternative concerts.

For more information on this, an abstract and summary of the article is available at the following link. ‘Acceptable Rebellion’: Marketing Hipster Aesthetics to Sell Camel Cigarettes in the U.S.,  (Tobacco Control, June 2010), Yogi Hendlin, Ph.D. candidate, UC Los Angeles and Stacey Anderson, Ph.D., UC San Francisco.

Blog post by Emilia Dunham

Network Program Associate

 

 

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social media · Uncategorized

Tobacco Industry's Newest Target: Hipsters

In a recent Media Network Web-cast with the Office of Smoking Health, Stacey Anderson and her colleagues presented on their research: Acceptable Rebellion’: Marketing Hipster Aesthetics to Sell Camel Cigarettes in the U.S.

As an urban resident myself, hipsters are a trademark of my area. Ever impressed with their sense of style, I’ll see hipsters hanging out on their stoops or in front of dive bars/cultural venues with their bicycles, tight pants, plaid and retro/alternative clothing. However, just as ubiquitous as the edgy haircuts and tattoe are the cigarettes in their hands. Which is not far from the truth as 56% of hipsters smoke.

So why are these numbers so high? According to the presentation/article, hipsters seek outlets for freedom and self-expression. They admire the kitsch, absurd, eccentric, and Camel has positioned itself to deliver what hipsters are attracted to.

Why has Camel targeted hipsters? For one, since mainstream advertising options have been restricted, tobacco industries have become acquainted with targeting underground, “alternative lifestyles” (ex. the LGBT community).

What makes hipsters easier targets is their often nihilistic outlook on life that influences them to disregard traditional health warnings against smoking.

The tobacco industry is also aware that “underground” culture influences the market, and while hipsters typically intend to be anti-establishment, they often set mainstream trends.

To overcome the fact that hipsters reject mainstream messages, tobacco marketers admittedly aim to get hipsters to think that they started the trend of smoking.

Just as the tobacco industry has targeted sub-cultural groups by essentially manipulating and inverting their own values against themselves, we need to be less straightforward with our intervention strategy. For instance, perhaps we should expose the manipulation of the tobacco industry’s attempt to infuse a corporate, mainstream product into their culture. Another idea that the presenter brought up would be to use advertising campaigns that hipsters may find attractive, like internet based relatable UrbanFuel.org and XpoZLV.com. The latter of which also hosts smokefree alternative concerts.

For more information on this, an abstract and summary of the article is available at the following link. ‘Acceptable Rebellion’: Marketing Hipster Aesthetics to Sell Camel Cigarettes in the U.S.,  (Tobacco Control, June 2010), Yogi Hendlin, Ph.D. candidate, UC Los Angeles and Stacey Anderson, Ph.D., UC San Francisco.

Blog post by Emilia Dunham

Network Program Associate

 

 

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Scholarship Opportunity

SRNT Update 2: The Power of Communications

During the first Paper Sessions at the SRNT conference, there were a few things that stuck with me.  Here’s a quick rundown

Culture and Communications…

Back in Hawaii there is a small movement to stop segregating data by ethnicity.  You see, in Hawaii it’s hard to find someone who’s just one thing, usually most people are mixed with something.  So where do you classify them?  In the Japanese, in the Native Hawaiian, or the White column?  Usually they classify themselves, but the problem is still if we’re presenting data for a specific ethnicity what we really are presenting is people have at least that one ethnicity.  In any case, Dr. Monica Webb from the University of Miami had a good presentation on the power of culturally specific versus standard health education messages and materials.  In her randomized study, they placed African-Americans into two categories: one who received messages and materials specifically tailored to African-American and another who received standard materials.  The results showed that those in the culturally tailored intervention showed a higher readiness to quit, had more knowledge about tobacco overall, and had higher perceptions that African-Americans are at greater risk for tobacco use.  This is important, because it shows that culturally relevant materials do work.  However, in the issue of Hawaii, or for millions of highly acculturated immigrants, which culture do you target them through?

Speaking of culture and tobacco, the Dept. of Health in New Zealand presented on the difference between using text-based warning messages on packs versus using graphic messages.  What they found was that Maori people were most impacted by the graphic messages.

The Color Scheme

Dr. Maansi Bansal-Travers from the Roswell Park Cancer Institute presented a fascinating look into how important color is to cigarette packs.  In her study, they recruited smokers via Craigslist *giggle* to assign a description to a box of well-known and not very well know cigarettes.  The description that came with the box, such as “lights” or “ultra mild” were removed.  For the most part, the smokers were able to identify which ones were “light” and such based solely on the color of the packs.  Even more interesting is that the smokers then said that if they were worried about their health or wanted low-tar cigarettes they would probably pick those they identified as “light”.  SOOOO this means that just removing the label of “light” won’t do anything because the colors already convey the message the tobacco makers want to get across.  I wonder what color the cigarette boxes would have to be to incite the feeling of “puke”…add that to the “things that make you go hmmmm…”