The Network for LGBT Health Equity
Making sure you’re in the loop!
Have you seen the new Ugliest Truth campaign? The campaign, by truth.com, has a long list of creative videos exposing pages and quotes from Big Tobacco files, as well as facts about tobacco and the tobacco industry. After watching the videos you are encouraged to vote for the “ugliest truth”, which they will present to Big Tobacco.
This great campaign highlights project SCUM, the 1995 plan from the tobacco industry to sell tobacco to gays and homeless people.
Great job to Legacy and truth for this creative and compelling campaign! We love it!